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Research papers

Market research: Connecting data and driving lifetime value

Customer lifetime value is critical. At Microsoft, marketing research is transforming how we understand and market to customers. We connect disparate data and apply traditional and new expertise to create value across our ecosystem.This paper...

Catalogue: Congress 2018
Authors: Jon Derome, Megan Lau, Robert Graves
September 23, 2018
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Citation

Derome, Lau and Graves (2018a, September 23). Market research: Connecting data and driving lifetime value. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-9381